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Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Deliver ads to people based on users who generate the most revenue.
B) Create custom audiences from offline events.
C) Integrate your offline events with website conversions.
D) Measure cross-channel conversions.

2. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to change frequency cap to 3 with post interaction campaigns.
B) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
C) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
D) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
E) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery

3. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should add the new employee to their personal Facebook profile.
B) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
C) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
D) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

4. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Select video views objective in order to run on both placements.
B) Shorten the video length to 15 seconds in order to run both placements.
C) Make sure video has sound
D) Select reach objective to optimize delivery.
E) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
F) Shorten the video length to 20 seconds in order to run on both placements.

5. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) You are not able to set up franchise locations on Facebook.
B) Open one Fan Page with multiple locations.
C) Open a new Fan Page for each location.
D) Open a Global Fan Page.

Solutions: