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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Communication tactics
C) Business objective
D) Planning process

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
B) Aggressively push back against criticism.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

3. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Follow leadership's direction since the issue is minor and unlikely to escalate
B) Recommend disclosure only if customers or media raise concerns
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Delay any communication until legal counsel confirms there is no obligation to disclose

4. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Show senior leaders a report written for a previous employer.
C) Provide senior leaders with a list of websites with good examples of research.
D) Create a business case that demonstrates results based on research.

5. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) A memorandum for use in all staff meetings within the organization.
B) Articles placed on the intranet about the importance of hygiene.
C) An integrated approach using printed and digital media.
D) A poster campaign that covers all work units of the organization.

Solutions: