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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Solution overview and architecture - Core capabilities and use cases |
| Topic 2: Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Customer journey design - Reporting, analytics and optimization |
| Topic 3: Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic - Content creation and personalization rules |
| Topic 4: Setup and Administration | 20% | - User roles and permissions - Account and workspace configuration - Compliance and data governance |
| Topic 5: Data Integration and Management | 25% | - Data sources and identity resolution - Integration with Salesforce and Marketing Cloud - Sitemap configuration |
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
What are two ways to populate the interaction studio catalog? [check]
A. Third-party integration
B. Email pixel
C. ETL Feed
D. Web sdk
Question 2
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?
A. Dimensions
B. Channel
C. Catalog
D. Directory
Question 3
When using B2B Detect, which two options are valid account origins?
A. Time of day
B. Account Domain
C. Customer date of birth
D. IP address
Question 4
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A. Trending
B. Similar Items
C. Co Browser
D. Collaborative Filtering
Question 5
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Server-side campaign
B. Mobile campaign
C. Email campaign
D. Web campaign
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: A | Question 3 Answer: B,D | Question 4 Answer: D | Question 5 Answer: A |
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