- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Certification Provider: Adobe
- Corresponding Certification:Adobe Customer Journey Analytics
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Distribution | 12% | - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management - Curate available fields within reports and dashboards |
| Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios |
| Components | 30% | - Create subsets of data using components and filters - Translate business questions into relevant components - Build non-admin components to address business requirements |
| Reporting | 32% | - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges - Select appropriate visualizations or tables for business needs |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
What is the primary function of a Segment in Adobe CJA?
Response:
- A. Filtering data for analysis
- B. Exporting reports to external tools
- C. Automating data ingestion
- D. Creating data visualizations
Correct Answer: A 🗳️
Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:
- A. Bar Chart
- B. Line Graph
- C. Summary Table
- D. Funnel Analysis
Correct Answer: D 🗳️
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:
- A. A data view from a connection based on social network handle.
- B. A data view from a connection based on personal email address.
- C. A data view from a connection based on work email address.
- D. A data view from a connection based on phone number.
Correct Answer: B 🗳️
Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:
- A. Profile Data Management
- B. Real-Time Data Sync
- C. Data Retention Policies
- D. Event Processing Engine
Correct Answer: B,D 🗳️
Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
Response:
- A. Apply Data Encryption Rules
- B. Enable Profile Merge Policies
- C. Enable Access Permissions
- D. Activate Scheduled Exports
Correct Answer: A,C 🗳️
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