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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the primary function of a Segment in Adobe CJA?
Response:

A) Filtering data for analysis
B) Exporting reports to external tools
C) Automating data ingestion
D) Creating data visualizations

2. Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:

A) Bar Chart
B) Line Graph
C) Summary Table
D) Funnel Analysis

3. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on social network handle.
B) A data view from a connection based on personal email address.
C) A data view from a connection based on work email address.
D) A data view from a connection based on phone number.

4. Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:

A) Profile Data Management
B) Real-Time Data Sync
C) Data Retention Policies
D) Event Processing Engine

5. Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
Response:

A) Apply Data Encryption Rules
B) Enable Profile Merge Policies
C) Enable Access Permissions
D) Activate Scheduled Exports

Solutions: