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GCCC Strategic Communication Management Professional Sample Questions:

1. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Decline all interviews until the initial public offering has concluded.
C) Create a comprehensive Q&A anticipating all potential questions.
D) Create a key message document that is aligned with the prospectus.

2. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) The generation gap, since most new employees are younger than senior management
B) Geographical spread resulting in reaching people in many different countries, all using different technology platforms
C) Cultural and language differences which may exist across the 12 countries
D) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment

3. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To have a clear understanding of the diversity of stakeholders and risks associated with each
B) To determine the communication approach for each audience
C) To understand the attitude and engagement level each audience may have with the organization during a crisis
D) To determine which stakeholders are a priority

4. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring chats among different groups of employees during the campaign.
B) Conducting surveys with different random samples of employees at different points during the campaign.
C) Monitoring and analyzing the tone and content of employees' social media posts.
D) Meeting with a consistent focus group of employees periodically during the campaign.

5. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it provides a place to share information
B) How it impacts online presence
C) How it creates interest in employee activities
D) How it supports business objectives

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