• Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
  • Certification Provider: Oracle
  • Corresponding Certification:Oracle Cloud
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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Campaign performance analysis
  • 1. Reports and dashboards
    • 2. Email engagement metrics
      • 3. A/B testing analysis
        Topic 2: Audience Management- Data management and segmentation
        • 1. Data imports and integrations
          • 2. Segmentation rules and filters
            • 3. Profile lists and extensions
              Topic 3: Automation and Orchestration- Marketing automation workflows
              • 1. Event-based triggers
                • 2. Journey optimization
                  • 3. Program Designer usage
                    Topic 4: Message Design and Content- Email and template design
                    • 1. Template creation and management
                      • 2. Content testing and validation
                        • 3. Dynamic content and personalization
                          Topic 5: Campaign Management- Campaign creation and configuration
                          • 1. Multichannel campaign orchestration
                            • 2. Scheduling and activation
                              • 3. Email campaign setup
                                Topic 6: Deliverability and Compliance- Email deliverability management
                                • 1. Unsubscribe and preference handling
                                  • 2. Sender reputation management
                                    • 3. Spam compliance and regulations
                                      Topic 7: Responsys Platform Overview- Core Architecture and Components
                                      • 1. Navigation and setup basics
                                        • 2. User roles and permissions
                                          • 3. Responsys account structure

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

                                            • A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
                                            • B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
                                            • C. You can only modify profile lists used for mobile campaigns through Connect uploads.
                                            • D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: A  🗳️

                                            Your client's requirements state that they need to have more than one profile list in their account.
                                            Which two statements are true about implementing this? (Choose two.)

                                            • A. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
                                            • B. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
                                            • C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
                                            • D. The column to be used as the table's primary key must be named something different in each profile list.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: B,C  🗳️

                                            Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
                                            How can you configure this in Responsys?

                                            • A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
                                            • B. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
                                            • C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
                                            • D. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Which coding practice should you use when coding responsive design email messages?

                                            • A. Use background images freely; they will just not display if not supported on some platforms.
                                            • B. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
                                            • C. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
                                            • D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C  🗳️

                                            You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
                                            Which RPL code should you use to insert this document?

                                            • A. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
                                            • B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
                                            • C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
                                            • D. <document="${//all content/. . /acme_marquee.htm}">
                                            Reveal Solution  Discussion  0

                                            Correct Answer: B  🗳️

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