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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)

2. What is the relationship between "Media Buy Key" and "Creative Key?

A) One-to-many (one Media Buy ley has many Creative Key)
B) One-to-one
C) Many-to-one (one Creative Key has many Media Buy Keys)
D) Many-to-many

3. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
B) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
C) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
D) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.

4. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
C) Pacing - daily rows are being created for every lead and opportunity keys
D) No mappable measurements - all measurements are calculated

5. A client's data consists of three data streams as follows:
Data Stream A:

A) Inherit Attributes and Hierarchies
B) It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
C) Update Attributes and Hierarchies
D) Update Attributes

Solutions: