- Exam Code: AP-215
- Exam Name: Marketing Cloud Intelligence Accredited Professional
- Certification Provider: Salesforce
- Corresponding Certification:Accredited Professional Certification
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 2: Data Visualization and Dashboards | - Dashboard Design
|
| Topic 3: Data Integration and Configuration | - Data Ingestion
|
| Topic 4: Reports and Activation | - Data Export
|
| Topic 5: Data Harmonization and Data Model | - Parent-Child Data Streams
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?
- A.
- B.
- C.
- D.
Correct Answer: A 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
What is the relationship between "Media Buy Key" and "Creative Key?
- A. One-to-many (one Media Buy ley has many Creative Key)
- B. One-to-one
- C. Many-to-one (one Creative Key has many Media Buy Keys)
- D. Many-to-many
Correct Answer: A 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
- A. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns. - B. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns - C. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns. - D. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
Correct Answer: B 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. The data is stored at the workspace level.
- B. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- C. Pacing - daily rows are being created for every lead and opportunity keys
- D. No mappable measurements - all measurements are calculated
Correct Answer: C,D 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
- A. Inherit Attributes and Hierarchies
- B. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
- C. Update Attributes and Hierarchies
- D. Update Attributes
Correct Answer: A 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
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