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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

Administrators can reset passwords for users

A. True
B. False

Question 2

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects who have transitioned out of the funnel - with a recently closed deal.
B. Prospects at the top of the funnel - newly sourced from a tradeshow.
C. Prospects at the bottom of the funnel - actively deciding between vendors.
D. Prospects at the middle of the funnel - interacting with blog content only.

Question 3

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B. Create an automation rule to clear the opt out field on the leads and contacts.
C. Run a permission pass effort to all of the leads and contacts who have opted out.

Question 4

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Page Action
B. Automation rule match Any
C. Completion Action
D. Automation rule match All

Question 5

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Sales Manager
B. Sales User
C. Administrator
D. Marketing

Solutions: