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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How long does it take a drip program to start after unpausing it?

A) Within 5 minutes
B) Within one business day
C) Immediately
D) Within one hour

2. Form or Form Handler? I need to be able to edit and change my form directly.

A) Form
B) Form Handler

3. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

A) Use a segmentation rule to add prospects to a list
B) Use a dynamic list to add prospects to a list
C) Use an automation rule to add prospects to a list
D) Use a completion action to add prospects to a list

4. How do you use an automation rule to opt out prospects?

A) Change prospect field value to Opt-out
B) You can't use an automation rule to opt-out prospects.
C) Change prospect field value: 'Do Not Email' to 'Do Not Email

5. In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

A) Shared tracking pixel
B) Shared Assigned User ID
C) Shared email address
D) Shared CRM ID

Solutions: