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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A) Subscribers who have submitted spam complaints in the last week.
B) Subscribers who have not clicked in the past three months.
C) Subscribers who have opened an email in the past 30 days.
D) Subscribers within a 30-mile radius of a zip code.

2. What are the ways that data can be imported into the marketing cloud? (Choose 3)

A) Import Activity
B) Query Activity
C) API
D) Import Wizard

3. A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

A) Set Data Retention in the Properties of the data extension to delete records older than 30 days.
B) Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
C) Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
D) Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.

4. A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A) To ensure data integrity
B) To save the data extension
C) To optimize import process speed
D) To determine the correct data type

5. The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A) Offer a special discount for opening the email.
B) Wait at least 24 hours before declaring a winner.
C) Use a large sample size.
D) Test multiple variations concurrently.

Solutions: