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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Billing, Invoicing, and Revenue Management | 10% | - Describe billing and invoicing processes - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Configure billing schedules and rules |
| Sales and Order Capture | 22% | - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Configure guided flows for sales processes - Describe order management capabilities |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe inventory management and availability - Describe programmatic and direct sold inventory |
| Media Planning and Proposal Management | 22% | - Configure media plans and rate cards - Manage proposal approval workflows - Describe the proposal creation and management process - Configure inventory and ad placement products |
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
Salesforce Media Cloud Consultant Sample Questions:
A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
- A. configurea product using product designer and associate the product to an ad space specification
- B. create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
- C. configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
- D. create the required characteristics of the productsusingthe product page layout
Correct Answer: A 🗳️
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A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?
- A. Google Ad Manager
- B. Sizmek
- C. Campaign Manager 360
- D. Openx
Correct Answer: A 🗳️
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A company has purchased the media cloud solution and the IT Manager in charge of the deployment wants to understand the structure of all salesforce objects included in the solution. What should a Consultant provide in order to meet this request?
- A. media cloud object reference
- B. media cloud schema model
- C. media cloud install packages
- D. media cloud data model
Correct Answer: D 🗳️
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A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
- A. Data Loader
- B. Backup and Restore Automation
- C. IDX Build Tool
- D. IDX Workbench
Correct Answer: C 🗳️
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Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?
- A. implement a listener integration to the downstream billing system for real-time schedule versus actual details
- B. get the schedule versus actuals using downstream real-time integration
- C. get the schedule versus actuals using a revenue schedule tool or downstream batch integration
- D. Use an offline, static report to get the schedule versus actual details
Correct Answer: C 🗳️
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