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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
B) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom fielD.: engagement:: engaged :: Action of:: Remove from list
C) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
D) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

2. Which one is Marketing Cloud Account Engagement Event Connector

A) TheEvents
B) Eventor
C) Eventbrite
D) EventMe

3. LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A) Update your field mappings by going to Admin > Configure Fields
B) Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
C) Locate the relevant documentation and follow the steps to enable.
D) Update your Salesforce connector user permissions

4. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A) Create all contacts as campaign members in one campaign.
B) Convert all existing leads into contacts to tie to accounts.
C) Develop dynamic content based on lead fields.
D) Identify attributes of the key accounts they want to target.

5. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Monitor what others are doing on your behalf
B) Tell recipients where you're located
C) Identify the message as an ad
D) Tell recipients how to opt out of receiving future email from you
E) Don't use false or misleading header information
F) Honor opt-out requests promptly
G) Don't use deceptive subject lines

Solutions: