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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A) User device data is unavailable in Contact Builder for up to 48 hours
B) Newly registered users will create additional Contacts in Marketing Cloud
C) All mobile app users will create additional Contacts in Marketing Cloud
D) Existing users will create additional Contacts in Marketing Cloud

2. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B) Filename is automatically passed to Import Activity with File Drop Automations
C) Check the 'Use filename from Automation' checkbox
D) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

3. Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A) User-Initiated Send Definition with User-Initiated Send Definitions
B) A Multi-Step Automation with User-Initiated Send Definitions
C) A File Drop Automation with Filtered Data Extensions
D) A Multi-Step Journey with Data Extension/Automation entry source

4. An Automation Studio process imports customer transactions every hour. Occasionally, duplicate transaction records appear because the source system retransmits files after temporary network failures. The business requires historical accuracy without duplicate records. Which solution is most appropriate?

A) Import into a staging Data Extension and use SQL to insert only new transaction IDs.
B) Delete duplicate records manually after every import.
C) Overwrite the destination Data Extension during every import.
D) Replace the import with a Filter Activity.

5. Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A) A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
B) A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C) A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
D) A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

Solutions: