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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a valuable credential for individuals who want to demonstrate their expertise in email marketing automation and deliverability. Salesforce Certified Marketing Cloud Email Specialist certification can open up new career opportunities for individuals in the field of marketing automation. Salesforce Certified Marketing Cloud Email Specialist certification can also help individuals who want to advance their careers in the Salesforce ecosystem. Companies that use Salesforce Marketing Cloud can benefit from having certified professionals on their team who can help them maximize the potential of their email marketing campaigns.
NEW QUESTION # 88
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes.
Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Import File
- B. Filter
- C. SQL Query
- D. Data Extract
Answer: D
NEW QUESTION # 89
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Move the content into the Shared Content folder in Content Builder.
- B. Create and share a new folder for the assets in Content Builder.
- C. Switch to Classic Content to move the assets into the Shared Content folder.
- D. Individually share each asset with the other business unit in Content Builder.
Answer: B
NEW QUESTION # 90
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Email Analytics Tile
- B. Analytics Dashboard
- C. Journey History
Answer: B
Explanation:
Explanation
The Analytics Dashboard is a Journey Builder resource that provides data on all versions of a specific journey's cross-channel performance data. The Analytics Dashboard can show metrics such as audience size, goal attainment, message engagement, channel performance, etc. The Analytics Dashboard can also compare different versions of a journey and show trends over time.
NEW QUESTION # 91
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Create folders for each type of uploaded content.
- B. Plan for content to be used cross-channel, eliminating duplicates.
- C. Optimize the way content is stored with a naming convention.
- D. Import all content up front, rather than piece by piece.
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION # 92
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. A Salesforce Survey block called in by an AMPscript function.
- B. Make the call-to-action button that links to the feedback form bigger and with red background
- C. Replace call-to-action with interactive Email Form
Answer: C
NEW QUESTION # 93
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?
- A. Einstein Engagement Frequency
- B. Einstein Engagement Scoring
- C. Einstein Messaging Insights
Answer: B
NEW QUESTION # 94
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to import a file containing all of their subscribers.
- B. A scheduled automation to occur every 15 minutes to ensure the data is current.
- C. A scheduled automation to import a nightly file of updated or changed records.
- D. A file drop automation to execute an import every time a record is updated or added.
Answer: A
NEW QUESTION # 95
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Add and Update
- B. Overwrite
- C. Append
Answer: B
NEW QUESTION # 96
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
- A. Filter the data based on a specific date range.
- B. Use Einstein engagement scores to identify affected users.
- C. Query the data using a specific date range parameter
Answer: A
NEW QUESTION # 97
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
- A. Select the Use for triggered send' checkbox.
- B. Include Subscriber key and Email address field as primary key.
- C. Create from template and choose triggered Send Data Extension template.
Answer: A
Explanation:
Explanation
Selecting the 'Use for triggered send' checkbox is the correct answer. This option allows you to create a data extension that can be used as a target audience for a triggered send. A triggered send is an email that is sent in response to a subscriber's action or behavior, such as a purchase confirmation or a welcome email. When you select this option, you also need to include the subscriber key and email address fields in your data extension.
Creating from template and choosing triggered send data extension template is not a valid option, as there is no such template available in Marketing Cloud. Including subscriber key and email address field as primary key is not required, as only the subscriber key field needs to be set as the primary key. You can learn more about this in the Data Extensions module on Trailhead.
NEW QUESTION # 98
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Sender Profile
- B. Send Classification
- C. Delivery Profile
Answer: A
NEW QUESTION # 99
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.
- A. Create an image content block that accommodates pictures
- B. create a text content block that accommodates text
- C. create an html content block and code the content by hand
- D. create a free flow content block that accommodates text and images
Answer: D
NEW QUESTION # 100
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Select categories and content type from the import dropdown when importing images.
- B. Configure Eastern Content Tagging to automatically tag stock art.
- C. Import a metadata tag index for the stock art so the images are searchable
Answer: B
NEW QUESTION # 101
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. SQL Query activities
- B. File Drop Automations
- C. APIs
Answer: C
Explanation:
APIs are application programming interfaces that allow different systems to communicate and exchange data with each other. APIs can be used to perform various tasks in Marketing Cloud, such as creating or updating subscribers, sending messages, triggering automations, retrieving tracking data, etc. APIs can also be used to update subscriber information in real time based on their actions or preferences.
NEW QUESTION # 102
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?
- A. Data Filters
- B. Query Activities
- C. Measures
- D. AMPscript
Answer: D
NEW QUESTION # 103
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
- A. Remove old tracking results on a regular basis to declutter the results list.
- B. Give emails unique names so they are easier to find in the tracking sends tab.
- C. Create folders in My Tracking and select where to send results when sending an email.
Answer: C
Explanation:
Creating folders in My Tracking and selecting where to send results when sending an email is the best way to help organize NTO's email tracking results. This way, NTO can group their email campaigns by different criteria, such as date, topic, audience, etc., and easily find the results they need. Giving emails unique names is also helpful, but it does not provide a way to categorize them. Removing old tracking results may declutter the results list, but it may also delete valuable information.
NEW QUESTION # 104
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
- A. Use a Guided Send to perform a test send to Internal users using subscriber data.
- B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
- C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Answer: B
NEW QUESTION # 105
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Send Email
- B. Import File Activity > File Transfer Activity > Send Email
- C. Import File Activity > Send Email
- D. File Transfer Activity> Import File Activity > Send Email
Answer: D
NEW QUESTION # 106
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Salesforce Certified Marketing Cloud Email Specialist certification is an essential credential for marketing professionals who want to demonstrate their expertise in using Salesforce Marketing Cloud for email marketing. Salesforce Certified Marketing Cloud Email Specialist certification validates the candidate's understanding of email marketing best practices, data management, email content creation, segmentation, subscriber management, email deliverability, and analytics. With this certification, candidates can enhance their career opportunities and demonstrate their commitment to professional development in the field of email marketing.
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