MKT-101 Dumps Free Test Engine Player Verified Updated [Nov 03, 2023]
Q&As with Explanations Verified & Correct Answers
To achieve this certification, candidates must demonstrate their proficiency in various areas, such as designing and creating customer journeys, personalizing content and messaging, using data to inform marketing strategies, and measuring the effectiveness of marketing campaigns. MKT-101 exam consists of 60 multiple-choice questions that must be completed within 90 minutes, and a passing score of 65% or higher is required to earn the certification.
NEW QUESTION # 51
Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?
- A. Live Content
- B. AMPscript
- C. Reference Content
- D. Enhanced Dynamic Content
Answer: B
NEW QUESTION # 52
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Filtered Group
- B. Publication List
- C. List Detective
- D. Smart Capture
Answer: A
NEW QUESTION # 53
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_as_webpage%%
- C. %%view_online%%
- D. %%view_email_url%%
Answer: B
NEW QUESTION # 54
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
- A. Share the email program's value proposition
- B. Require that the subscriber refer a friend
- C. Personalize email content
- D. Send three emails on the first day after sign-up
Answer: A,C
NEW QUESTION # 55
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Designing decision logic via an intuitive user interface
- B. creating customer segments from multiple data extensions
- C. Building simple segmented campaigns without SQL queries
- D. Processing zipped and encrypted file containing subscriber data
- E. Setting behavior-based goals
Answer: A,B,D
NEW QUESTION # 56
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to have independent reporting on SMS sends by country?
- B. Do they need to support different From Names by country?
- C. Do they need to support UTF-8 characters in their SMS?
- D. Do they need to support inbound messages in each country?
Answer: D
NEW QUESTION # 57
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile
Which action should they take to execute the campaign?
- A. Use Automation Studio Filtering, Messaging, and wait activities.
- B. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
- C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
Answer: B
NEW QUESTION # 58
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
- A. Leverage Enhanced Dynamic Content.
- B. Leverage Multilingual Content Blocks.
- C. Leverage templates with AMPscript.
Answer: B
NEW QUESTION # 59
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Personalization strings
- B. AMPscript
- C. Guide Template Language
- D. SQL Query
Answer: B
NEW QUESTION # 60
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Check the 'Use filename from Automation' checkbox
- B. Filename is automatically passed to Import Activity with File Drop Automations
- C. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
Answer: D
NEW QUESTION # 61
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Email Comparison Report
- B. Email Send Report
- C. Include Measures within a Filter
- D. Compare Email Sends on the Tracking page
Answer: D
NEW QUESTION # 62
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Tracking information for campaigns sent by each office.
- B. Support non-English responses with Reply Mail Management.
- C. Localized physical mailing address displayed in the default email footer
- D. Localized language and display options based on location and culture.
Answer: A,D
NEW QUESTION # 63
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
- A. List Detective
- B. Send Flow
- C. Preview and test
- D. Test Send
Answer: C
NEW QUESTION # 64
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Multi-Step journey with an API Event entry source
- C. Single Send journey with an API Event entry source
- D. Transactional Messaging API
Answer: D
NEW QUESTION # 65
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)
- A. The subject line contains a promotion to entice the recipient.
- B. The subject line is transactional in nature and non-promotional.
- C. The email body presents the transactional content prior to any commercial content.
- D. The email confirms a transaction between the recipient and sender.
- E. The email body presents any commercial content prior to the transactional content.
Answer: B,C,D
NEW QUESTION # 66
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Salesforce MKT-101 exam is designed for professionals who want to build and analyze customer journeys using Marketing Cloud. Marketing Cloud is a powerful platform that allows businesses to create and manage personalized customer experiences across multiple channels. MKT-101 exam covers a wide range of topics, including building customer journeys, creating email campaigns, managing data, and analyzing results.
Salesforce MKT-101 is an exam that focuses on building and analyzing customer journeys using Marketing Cloud. MKT-101 exam is designed to test the knowledge and skills of professionals who work with Marketing Cloud to create and manage customer journeys. It is ideal for individuals who want to demonstrate their expertise in designing and executing personalized experiences for customers.
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