Updated Dec 10, 2023 Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - PDF Questions and Testing Engine
New (2023) Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps
NEW QUESTION # 61
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation rules with attended webinar and remove action
- B. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- C. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- D. Automation Rule with blank critera and add action &
- E. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
Answer: D
NEW QUESTION # 62
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
- B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
- C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
- D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
Answer: C
NEW QUESTION # 63
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- C. Only users with an Administrator user role will be able to change the prospect field value.
- D. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/
NEW QUESTION # 64
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Use another third-party form
- B. Replace with a Marketing Cloud Account Engagement form
- C. Maintain the current form
- D. Set up a form handler
Answer: B
NEW QUESTION # 65
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. Text
- B. You can't do this
- C. Number
- D. Phone
Answer: A
NEW QUESTION # 66
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Run an automation rule to assign based on the "Request a Demo" submission and State field.
- B. Export the form submission report and import, assigning to the correct user upon import.
- C. Create a completion action on the "Request a Demo" form with the action to assign to user.
- D. Add a completion action on the form to notify Admin, who manually assigns the prospect.
Answer: A
NEW QUESTION # 67
Which is true about Visitor Filters?
- A. You can't filter your own company IP
- B. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- C. You can filter by a hostname wildcard
- D. You can the filter by IP
- E. You can filter by a hostname
Answer: B,C,D,E
NEW QUESTION # 68
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
- B. Create layout template and import HTML from the landing page URL
- C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
Answer: B
NEW QUESTION # 69
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- B. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
Answer: C
NEW QUESTION # 70
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are sent an autoresponder requesting email verification.
- B. Using the data format drop-down, set the email validation option at the form level.
- C. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- D. Send the content via an autoresponder email with a link to download the content.
Answer: A,B
NEW QUESTION # 71
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Filter existing prospect records to see which custom fields have the most data.
- B. Review existing forms and landing pages to understand what data needs to be collected.
- C. Pull a report of the data they intend to use for segmentation purposes.
- D. Ask their accounting team to review and select the five most helpful fields.
Answer: B,C
NEW QUESTION # 72
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
- A. Use A/B test
- B. Use rendering test and send to Test List
- C. Use individual email test
- D. Use multivariate test & Review email preview
Answer: B
NEW QUESTION # 73
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Automation rule match All
- C. Page Action
- D. Automation rule match Any
Answer: D
NEW QUESTION # 74
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
- B. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
Answer: C
NEW QUESTION # 75
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
- A. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
- B. Run a permission pass effort to all of the leads and contacts who have opted out.
- C. Create an automation rule to clear the opt out field on the leads and contacts.
Answer: A
NEW QUESTION # 76
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. False
- B. True
Answer: A
NEW QUESTION # 77
Which are true about Engagement Program
- A. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- B. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- C. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- D. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- E. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- F. A single rule step can evaluate up to five conditions
- G. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
Answer: A,B,D,E,F,G
NEW QUESTION # 78
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