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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?

A) When customers use accessories, they use the product more which results in their buying more supplies.
B) The margin on accessories is often much larger than on the core product.
C) The accessories can be ordered from the web, so you do not have to spend time on it.
D) Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.

2. What is cross-selling?

A) selling two different models of the same product
B) including a color product in the offering
C) expanding the business opportunity by extending more capabilities to the product
D) expanding the business opportunity by providing the customer with three connectivity options

3. What is a benefit of HP Transmit Once technology?

A) more heat and better fusion between toner and paper
B) less network traffic and faster total print-job time
C) more pixels and brighter color output
D) larger grayscale and delicate grayscale variations

4. Which statement is true about the challenges that business customers face?

A) Customers must balance administration, customers, expertise, and sales.
B) Customers should outsource their marketing work and focus on IT.
C) Customers need to give first priority to their IT and then to their business.
D) Customers need to spend time building their IT platform before they focus on their core business.

5. Why did HP develop chemically grown toner with microscopic, spherical particles?

A) to fuse toner much faster and achieve a higher printing speed
B) to decrease the production costs of toner
C) to get a wider range of colors if using special printing paper
D) to allow toner particles to be placed very precisely on the page for high quality images

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